Blog
Cold email, explained plainly.
Deliverability, sequences and list building. Practical, and free of invented benchmarks.
Deliverability5 min read
What Google and Yahoo's bulk sender rules mean for cold email
The published requirements every sender to Gmail and Yahoo has to meet, and what each one means in practice for an outreach team.
Read the post
Deliverability5 min read
Domain warmup: what actually moves reputation
What mailbox providers watch, which of those things warmup can influence, and what it cannot fix.
Read the post
Deliverability5 min read
How to recover a damaged sender reputation
A field manual in working order: stop, diagnose, reduce, fix, and only then decide whether the domain is worth keeping.
Read the post
Sequences5 min read
The anatomy of a cold email sequence
Subject line, opener, ask, follow-ups and when to stop. Every part has one job.
Read the post
Sequences6 min read
AI-written openers vs human copy: where each belongs
Where a generated opening line earns its place, and where a person still has to write.
Read the post
Lead Gen6 min read
Building a lead list that does not burn your domain
Most deliverability problems are list problems that show up late. How to source, verify and keep a list clean.
Read the post
Product6 min read
How Fuzegenai checks an email before it sends
The checks a campaign email passes between scheduled and sent, in the order they happen.
Read the post
New posts, by email.
One address, nothing else. We write when we have something worth reading.